Alicia created a beautiful logo which captured the feelings I wanted to be portrayed in the logo of Mama's toffee, to be current, modern, yet have feeling of family traditions. She was very responsive to suggestions and provided additional concepts, which were amazing, and also another part of the reason she was the winner. She over delivered on everything!!
How Robertegermayer started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
Capehart Floral is a florist retailer is looking to enter into a large metropolitan area in the midwest. The target audience is both males and females, age 24+, with an estimated median income of $45,000 looking for floral arrangements and displays that are innovative, fresh, elegant and modern, but not inaccessible in price or design to mid-America. Capehart floral is also looking to expand into wedding and corporate events, therefore the logo design also needs to be polished and professional.
What industry do you think your business is most related to?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
We are looking for a clean, modern, youthful, urban but sophisticated logo similar to the sample above. Capehart Floral should be in written in two line (Capehart line 1, Floral line 2) in a minimal block print font, either in all caps or Capehart all caps and floral all lowercase. Graphics of flowers should be abstract, not realistic. Logo should convey warmth and accessibility, but not look like a Hallmark card