The new Logo for On Purpose People Perform will be used both onlineand offline so it has to look good in both digital and print. We wouldlike a modern-style logo that represents the direction & energy we bring to people while keeping a professional business grounded look and feel.
We like colours such as blues and earth tones, but are very open toany combination that is lively and sharp while maintaining aprofessional look. Please ensure Logo will work with existing website (header background color is #E9E9F4) - http://www.onpurposepeopleperform.com.
A few of my brainstorm ideas that may (or may not) help you:
- symbolism of a directional compass (N,S,E,W) which suggests:following one's inner compass/path/direction with clarity &integrity
- symbol of an archer, arrow and/or target related to being "on-purpose" (on target).
- an "Innukshuk" symbolic of the Arctic Eskimo's directional karin made of rock that points the way thru the Arctic.
- I also like the concept of using symbolic image of earth from space (or partshowing) as the positive impact that we can have on the world when weare 'On-Purpose'Company Overview
The Business Premise is that when we are "On-Purpose" we are the most fulfilled/happiest and we Perform at our best. People loving what they do is so important these days, so discovering one's Passion & Purpose in life & work and being a highly engaged employee is important to the person so they feel fulfilled and important to the employer to maximize employee performance.
When we are engaged and have a purpose we can also have a needed positive impact on the world.
Learn more about us at http://www.onpurposepeopleperform.com