Winning design by Condol Wirog

logo for Business Growth Guides

Pballett picked a winning design in their logo design contest. For just $299 they received 43 designs from 14 designers.

See more top designs from this contest

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Runner-up design by na 2x ng

Here’s a peek at the client’s brief

Contest title


logo for Business Growth Guides


General Concept Business Growth Guides is an online membership site that teaches small business owners how to successfully keep

Background information

Name to incorporate in the logo

Business Growth Guides

Description of the organization and its target audience

General Concept

Business Growth Guides is an online membership site that teaches small business owners how to successfully keep their business on a sustained growth path. By combining a top down look at business using strategy coaching, with bottom up, hands on operational training complete with task orientated exercises, members are taught how to both work on and in their business.

Members are taught by 'Guides' that have experience working in a wide variety of businesses both large and small around the world. The guides experience includes c-level positions, PR, marketing, operation, finance, project management, logistics along with starting and building numerous businesses.

Short-Term plans

Launch a low cost membership site to attract business owners.

Long-Term plans

Offer digital coaching products, ebooks and in person multi-day seminars.

Target Market

The core market is small business owners who have been in business for at least a year grossing less than $5 million in annual revenue. Secondary markets are new or aspiring business owners, realtors and financial advisors.

The site aims to help business owners, grow their business, reduce stress, improve their lifestyle and bring them financial peace of mind.

Business owners are often skilled in their chosen field, but lack the time or experience to maximize the full potential of the business and avoid the pitfalls along the way.

Just as an experienced guide might show you the best route to climb a mountain or the best place to fish for that prized specimen. Business Growth Guides aides the business owner by accompanying them on their journey, illuminating the path, highlighting obstacles and pointing out markets that offer the best prospects.

Business owners will turn to the guide for help when they are unsure what to do next. The guide will give them confidence about what to do and how to do it. While they might be uncertain about doing things in their business on their own you will feel more comfortable and confident with a guide beside them each step of the way, as the guide has been there before.

Visual style

Preferred logo types

  • Organization name in a stylised type/font becomes the logo.

  • An image or shape that is easily recognizable is used to represent your business.

  • Organization name enveloped by a pictorial element or shape.

Color preferences

Green, Blue, Yellow

Values to communicate