How green cars of austin started their logo design journey
MCCLURE MOTORCARS AND CONSULTANTS
Our design task involves the combination of a unique logo and business card designs. The designs must not read "conventional 'status quo car dealer' business model". Innovative design is key. We are extremely consumer centric and consulting is as important to us as the sale of the car. While these must read "Professional", they must also read "Trustworthy, inviting, reputable, innovative". Colors and fonts will be important. Unconventional card/logo design is important.
Tell us a bit about who you are and the people you reach
Professionals in a higher income bracket, professional women, retirees.
This company is under the same ownership as Green Cars of Austin which had a similar design contest. They are different and separate businesses. While a logo with a 'car' wasn't necessary for that contest, we loved the innovative design of that logo incorporating both an element of 'green' and of 'car'. We're hoping for an equally innovative design but will not have to have a 'car' in the logo.
This company's business model consists of consulting with clients on the best vehicle for them specifically and then purchases that specific vehicle for them.
-McClure Motorcars should be 1 larger font, bold, and above the words "and Consultants" could be cursive
- While this is auto sales, please remember our target audience and that we are as much consultants as we are sales
-Signage will be next to the contest from Green Cars of Austin
-Colors that may include the blue from the contest above and a 2nd color--possibly black but not mandatory
-Front and back of card to include the following info:
McClure Motorcars and Consultants
Trent McClure, President http://www.mccluremotorcars.com
4700 South Lamar Blvd
Austin, Texas 78745
-the traditional look of an auto business logo or card
-cutesy or childlike font or colors