To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
We would like consumers to project their own individual nostalgic memories of good times with old friends onto the brand i.e. the logo will help evoke these feelings..-i.e.that by drinking our beers with friends will create warm memories to last a lifetime!
We would like our target market to relate to us as friends and to identify our beer as a premium product, handcrafted and produced in a locality(West Cork) known for its artisan food.
A sense of environmental awareness should be hinted at possibly in the logo.
The uploaded image of the three of us could be used as guide as to the atmosphere we'd like to communicate.
Our logo currently is a slight variation of the second image below.
We would like the clearly visible outline of our faces as this personalises our brand which is a key differentiation factor for us.
A fresh look at both these images with clearly visible outlines of our faces with a different take on the colours
Maybe something with the "rebel'' approach/ theme as a two fingers to the bigger players. We think this could be a strong competitive advantage for WCB Co as we are more authentic and we are going to build this into our story.