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How Annex started their logo design journey
We are developing a platform for the aftermarket automotive industry to interconnect consumers and manufacturers closer together through an interactive e-commerce application and community. Consumers will be able to shop for aftermarket automotive parts directly from manufacturers through AutoHelix. The website will be very interactive for consumers to interact with manufacturers and manufactures to interact with consumers.
Tell us a bit about who you are and the people you reach
Our desired audience will be automotive enthusiasts as well as aftermarket automotive manufacturers. So this website will be used for personal use as well as business use for automotive companies.
This will be used for our corporate identity and branding. We would like some sort of automotive feel to our logo. We are open to any idea out there as long as it is Web 2.0, corporate, professional, unique, and edgy.
We want the logo to symbolize the interaction that our site will bring between consumers and manufactures.
-Please try to AVOID the 'outline of a car' for the automotive element as a lot of other companies are using that. If you can use it but in a very unique way then its okay to use. We want something unique and something that stands us out from the rest of the crowd.