Completed contest

Logo/Brand Identity for Medical Diagnostic Service

AxnPotential needed a new logo design and created a contest on 99designs.

A winner was selected from 82 designs submitted by 20 freelance designers.

82
entries
20
designers
1
winner

One of the designers who made it happen

Winner - roktiv
Super responsive and a pleasure to work with.
- Anonymous

How AxnPotential started their logo design journey

Company name

Cogent Neurodiagnostics

Overview

I'm young, male, medical services professional who is not afraid to take risks and explore more efficient ways of doing things, even if it stirs the pot a bit. After 5 years in the business, I'm ready to take charge of my own company and do things the right way.

I'm looking to inspire a culture that is independent, do first ask later, and confident. Most importantly, those traits in employees need to be fulfilled by personnel who are mature, professional, and personable.

To get a better idea of the business and what it involves:
http://en.wikipedia.org/wiki/Neuromonitoring

It is a medical service provided by certified professionals, performed in the operating room, during surgery.

Tell us a bit about who you are and the people you reach

The target market for this business are Ear, Nose, & Throat surgeons (ENT), as well as General surgeons who perform head & neck surgeries. While most neurodiagnostic providers focus on brain and spine procedures (brain tumors and back surgeries), I would like to focus on the head and neck segment (surgeries involving the nerves of the neck and/or face).

As business grows, I may look to enter the well-established brain/spine market.

The target audience for this logo will be primarily physicians and hospital administrators. To a lesser degree, the target will be surgical patients.

Requirements

Logos for companies in this segment typically involve an image of a head, brain, or spine. Most also include a representation of a nerve impulse, or action potential, which can be seen clearly inside the heart in this logo store logo:

http://99designs.com/logo-design/store/13895

Design elements to include:
1. A brain or a head
2. An action potential (optional)(as described/depicted in the example above)
3. A cog (optional)
4. Clean, professional font. Not too techy

Design elements to avoid
1. No images of just a spine
2. No images focusing on an ear or nose

I want a logo that can be utilized in a number of ways, and one that...even without the company name, is distinguishable among other neurodiagnostic companies. I would prefer that the logo be in a position relative to the name so that it may be sectioned off for standalone use. Preferably logo above, centered. OR logo left side, before company name

I want this to be professional, but not boring!

I'd prefer a blue or dark/forest green color, but I'm also totally open to other variants.

Here's an example of 3 logos from the logo store that I liked, and things I did not like about them:

http://99designs.com/logo-design/store/16636

Not crazy about the eye in the middle

http://99designs.com/logo-design/store/746

Nice, but kind of plain/boring. A bit cartoony

http://99designs.com/logo-design/store/2656

a bit too techy, esp. the font

Bronze package

$295

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