Completed contest

Logo for Boutique Financial Planning practice

Simon.strode needed a new logo design and created a contest on 99designs.

A winner was selected from 95 designs submitted by 27 freelance designers.

95
entries
27
designers
1
winner

How Simon.strode started their logo design journey

Company name

Halpin Financial Services

Overview

Boutique Financial Planning practice, advising clients since 1972. Specialising in high net worth private clients and SME's. Advice areas include portfolio advice, strategic advice and risk management advice. Clients are generally sourced from Business Accounting relationships. Demographic of clients: on average aged 45+, very few clients below this age. The average client is conservative and wealthy. Our business name is Halpin Financial Services although most clients would know us as 'Genesys Wealth Advisers' as we are part of what is known as a dealer group, essentially a franchise. We have chosen to begin moving away from the Genesys brand to promote our own identity.

Tell us a bit about who you are and the people you reach

High Net Worth clients. Small to Medium sized business owners. Middle Class clients in the age group 45+. High income earning Professionals/managers.

Not targeting the employed 'mum and dad' type investor.

Requirements

Looking for a logo that gives an impression of high end, quality, financial advice. A logo that implies trust, history, and success.

Style Guide for 'Genesys Wealth Advisers' attached. As already mentioned, we are looking to move away from this brand. Merely attached for background of how the business currently represents itself. We do not wish to use the Genesys colours.

Icon and text
Must be able to be separated (i.e. Icon can be a logo on it's own)
Files Suitable for website, business cards, signage

Some examples of similar businesses.

http://www.tynanmackenzie.com.au/

http://www.sfg.com.au

http://www.fortnum.com.au

Silver package

$495

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Deliverables

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