In the contest I held, I had so many amazing designers that it made my head spin. But Souln was always the winner in my mind. His first design showed originality and creativity and caught my eye right away. But he kept working on it to perfect it. He changed colors, changed shapes, added textures asked me questions, made suggestions. He made little adjustments that the average customer would never notice on my logo, but which meant a great deal to me. Everything I asked him to do, he did cheerfully. He never made me feel as though I had asked for too many revisions. When we went to finals, I threw at him the feedback I was getting from polls, and he made major adjustments to the logo to make it perfect. In my brief I said that I wanted a completely original design that both the designer and I would be proud of. That is exactly what I got. I could not be happier. Souln deserves to be a top level designer, and I'm sure he will be soon.
How Rich S started their logo design journey
I named the firm after my 2 boys nick names combined. Not only am I looking for a corporate identity that resonates in the senior management CEO suite, I am also looking be inspired each time I look at my brand by associating it with my higher purpose...which is my family
Tell us a bit about who you are and the people you reach
We are a niche outsource provider to companies and organizations looking to make business presentations and introductions at the CEO level of major corporations. We provide strategic introductions to CEO's and other decision maker levels to our client base. . We provide a seamless front line elite inside sales team to supplement our clients outside sales efforts at the front end of the sales process. We perform discreetly so that our clients prospects do not feel any outsourced flavor to our role. We create interest and demand our clients service by engaging prospects in conversation--collecting pertinent information, discovering pains, evaluating their needs and explaining the features and benefits that differentiate our client the competition and compels a CEO to agree to an introductory face to face meeting with our client.
I also need to add a 'Tagline' that speaks to my business......I was thinking about either a sharp/modern/bold logo or an 'MZ' monogram along with the MaguireZay name. I would like to see both options. Must be a classy timeless corporate feel to the design.