Logo for Automotive Brand - Attempting to capturing the spirit of driving

Automotive

Automotive web/mobile application geared towards racing, tracking, and performance enthusiasts. Update: I'm looking for something fairly minimal that's easily brandable and can easily transition from web to merchandise, such as on t-shirts or stickers, etc. I would prefer something on the flat side but I'm not opposed to subtle gradients. I'm actually quite happy with the current logo that I've attached but I wouldn't say it's perfect. I'm also not much of a fan of the logo font choice on the website provided. I would like to portray more of an automotive performance aspect, as that will be our target market. Some submissions contained depictions of basic driving symbols and such (i.e. no map markers or pins for the icon, please). If the logo text is included, I'd like something that's easy to read but not so standard font choices. The font styles show flow with the performance feel of the icon, also taking font spacing into account would be a nice touch. The design examples I've select are simple yet creative, appear to be easily transferable across different types of media, and are recognizable and brandable. Update 2: I'm seeing a lot of logos with gears being submitted. I would like to reiterate that the logo examples I've provided should be used to get a feel of the direction I'd like to go. I do welcome revisions of the examples I've uploaded but I'd like to see a little more creativity and less influence from the current logos.

I'd like to explore the following colors: Aquas: Empathy, compassion, clarity and precision. Reds: Energy, action, passion and love. Blues: Knowledge, trust, calm and honesty.