Goals and mission
- Helping practitioners get to the bottom of chronic gastrointestinal diseases
- The diagnostic results may not always lead to medical treatment of symptoms. Often they will result in removal of foods causing allergies, environment toxins or good/bad bacteria solutions
Customers will be:
- Practitioners: Nutritionists, Naturopaths, Doctors, Gastroenterologists etc
- Patients doing research. More often women. More often aged 30-50 years.
This is a medical diagnostic services company so there will need to be a level of maturity and confidence in the brand. But it can have a modern feel.
The brand will be part of the Leading Technology Group. We have a number of brands already and these could provide some guidance on what we like (Not the Magnus Medical and the total metrics brand has been update: totalmetrics.com). http://leadingtechnology.com/companies/
What industry do you think your business is most related to?