How Bill Buchanan started their logo design journey
K & W HAULAGE
We are small transport company based in Sydney Australia but deliver Australia wide. We deal with the largest forms of trucks and trailers that are avialabe to use. What makes us unique in the transport buisness is that we specialise in the transport of large construction, mining & civil works equipment. Our speciality is cranes, mainly the type you see putting up skyrise buildings but we do anything from large steel structures to Holding tanks and pretty much anything that can't go on a normal delivery truck. Our loads are either extremely long or extremely wide or even extremely high or all of the previous. We sometimes have to operate in the early hours of the morning involving police escorts and road closures. We are very good at what we do as we have been around for 30 years and never had to advertise, we don't even have a web site. We are just looking for an indentity that we can use to market ourselves.
Tell us a bit about who you are and the people you reach
Our target audience would be mainly construction and mining companies but our audience would also include manufacturing companes, steel fabrication companies and the general public as the logo would appear on the side of our trucks. We have never had a corporate identity but we are looking to be recognised when people see our equipment and see what loads we are carrying as they often stand out.
We would like to incorporate our entire name in the logo but not neccessary. We would like the logo to be stylish and professional and also relate back to what we do somehow. As we have never had a logo we are up for any suggestions. Just do what you do best and be creative. This logo will be our corporate indentity and will be used for web pages, buisness cards, uniforms and all other places in relation to the idnetity of our buisness.