Very well executed design that is cohesive, well proportioned and contains all elements in the brief.
How tomboersma started their logo design journey
Aurland Skofabrikk (Aurland show factory) is looking for a new logo. Both the tradition and a fresh wind should become visible. What about some trendy retro? Both the text “Aurlandskoen - tradisjonsrikt handverk” (Aurlandshoe - traditional handcraft) and a drawing/shape of the Aurlandshoe should be part of the logo. Please read the brief for more details...
What inspires you and how do you envision the design for your business?
Aurland Skofabrikk(Aurland shoe factory) is a traditional shoe factory based in Aurland, at thefamous Sognefjord in Western Norway. As far back as the 1800’s, shoes were sownfor the English lords who visited Aurland to fish salmon. The Aurland shoeobtained its present form in the 1930’s and still holds its special design and goodquality. More information and pictures can be found here.
Right nowthe factory is being transformed to a so called “economuseum”, a concept whichis described as follows: “This networkof businesses is composed of multitalented artisans who open their doors to thepublic so as to share their passion for their art trade and heritage. Thebusinesses are chosen mainly for the quality of their welcome and for theirproducts”.
AurlandSkofabrikk is looking for a new logo. Both the tradition and a fresh windshould become visible. What about some trendy retro? Both the text “Aurlandskoen- tradisjonsrikt handverk” (Aurlandshoe traditional handcraft) and adrawing/shape of the Aurlandshoe should be part of the logo. Note: the shape ofthe shoe is rather typical and can be seen in the pictures hereand the logo here.Older logos can be found here and here.It’s nice to give a modern twist to the old approach, but something completelynew is possible too.