APlus (Australian Professional Lines Underwriting SpecialistsP
Tell us a bit about who you are and the people you reach
We are an Underwriting Agency which wholesales Professional Indemnity Insurance to General Insurance Brokers who then on-sell to their professional clients (accountants, financial planners, architects, I.T. consultants etc). We represent, in Australia, a syndicate from Lloyds in London. Secure but innovative
What industry do you think your business is most related to?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
End customer is educated, professional & middle aged/conservative.
Looking for quality, security but with an eye on price. For many Professional Indemnity insurance is a compulsory requirement.
Brokers, as the middleman, are more about the sale so more price fixated. We'd like to position ourselves in the middle: quality without compromising competitiveness. Budget AUD 350