A logo for an analytics company changing the world's understaning of water

Artesian Insights

We deliver water availability insights to organizations so they can improve their planning performance and increase profitability.

Artesian Insights was formed to deliver water availability knowledge to businesses in a way which has never been done before. We knew that this technology could change the global human condition and have set our long term sights on participation in the greater global effort to bring clean drinking water to developing parts of the world.

Artesian Insights was founded on sustainability principles that assure both corporate and environmental responsibility. We pursue both goals by following the 1% pledge where 1% of the company’s equity is pledged to a non-profit focused on improving water conditions in developing parts of the world, 1% of the company product to charitable causes and 1% of Artesian Insights’ employees’ time to community service.

I want to see what can be created using the text "Artesian Insights" and I want the "A" in Artesian to be special. By special I mean, it should suggest a water drop. I don't want it to obviously be a water drop but I want it to hint at that concept. As an example, the "P" in Pinterest is very uniquely related to what Pinterest does with the pin as a part of the letter.

Bonus points if something can be done with the word Insights to indicate a theme of knowledge, analysis, intelligence, etc.

A good starting color palette is green/blue and I'd like to avoid gradients in the text.

I'd like the font to more of a modern, Calibri style, not Times New Roman or a script type font.