BBF Travel and Coffee Shop
'BBF Travel and Coffee Shop' is the brand name we want to use for our coffee shops. 'BBF' (referring to 'BangkokBestFlights') is mostly used by our team members and clients. 'Travel and Coffee shop' is simple and explanatory of what we do.
We are a opening our first travel and coffee shop in Bangkok - with plans to open more locations in the near future.
This project has started 12 months ago and 'BangkokBestFlights' is the brand name we have been using to sell air tickets online - mostly using our Facebook page (over 13,000 fans so far). We'd like to take this further, get closer to our fans and clients - and opening a coffee shop where you can also buy air tickets seemed the right thing to do (at least for us!). We just need a great logo that we can use for the shop, our cups, t-shirts, etc...
Our BBF target audience on Facebook is: 60% Thai, 64% female, 70% between 25 and 44 years old, living in Thailand
Our shop is located at the entrance of an office building - therefore, it will cater mostly to office workers
Wording must be "BBF travel and coffee shop".
We need a slightly sophisticated logo yet simple to recognize and reproduce on cups, tshirts, etc...
Our shop is going to be Starbucks-like but we plan to include or suggest parts of an air plane, reminding our customers that we are all about travel & coffee - not coffee only.
50% travel, 50% coffee is the global idea of this coffee and travel shop
You get great coffee and great prices for your air tickets.
Color theme can be picked from the color board here: http://bit.ly/9hTW9A