Completed contest

Logo for African store

visualframes needed a new logo design and created a contest on 99designs.

A winner was selected from 215 designs submitted by 42 freelance designers.

215
entries
42
designers
1
winner

How visualframes started their logo design journey

Summary

We are looking for an irresistible, clean, and modern logo that will be used to brand our store. It needs to look professional, expensive, eye-catching, yet not complicated. It will be used in various aspects of the business, including the website.

Company name

Benensi (Store website is http://www.benensi.com)

What inspires you and how do you envision the design for your business?

Outline:
We are starting a high-end store that will sell African clothing, jewelry, masks, drums, home accessories, and art. We want to appeal to the fashion-conscious individual that wants to incorporate exotic pieces in their wardrobe and home. We want to avoid the cliché-like look of the outline of Africa incorporated into the logo. The image that we would like for the logo to demonstrate is sophistication, smooth, classic, chic, but with a exotic yet modern twist.

Demographic:
Our general demographic is people of all ages with a higher-than-average disposable income. The catch is that we would like to appeal to those that have an eye for fashion trends and can incorporate the African pieces into their décor.

Ideal customer:
The ideal customer would be someone who is image conscious and a trend setter. The person could be someone who could be considered a “hippie” to someone who works in a corporate area. These people could be travelers, art connoisseurs/collectors, or someone who has an interest in other cultures.

Please submit any and all designs! We are also interested in working with the logo design winner for future design projects!

Wants

Desired color scheme:
We are thinking about very “Saharan”-type colors that may include sandy yellow, brown, burnt orange, maybe some shading in grey, and some hits of sky blue.

Please let us see any suggestions on the logo, even if it does not meet the specifications outlined!

Accepted file formats:
Adobe files (.PSD, .ILL, etc.).

Don't want

We would request that no clipart, stock photography, or stock artwork that would require royalty fees be used.

Custom package

$250

Free features

  • Open contest
  • Fast-tracked

Deliverables

AI
EPS
PDF
PNG
JPG

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