LockExplorer.com needs a new logo
Len Holgate needed a new logo design and created a contest on 99designs.
A winner was selected from 138 designs submitted by 20 freelance designers.
One of the designers who made it happen
How Len Holgate started their logo design journey
Who are you known as?
LockExplorer.com
Tell us a bit about who you are and the people you reach
We sell tools to help Windows programmers detect deadlocks and lock inversions and to help them profile multi-threaded locking.
Logo types to explore
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Other notes
Our target audience are software developers on Windows platforms developing complex multi-threaded code in unmanaged languages; so, in general, they're quite hardcore techies.
Things that the logo could/should communicate include:
+ finding things (in our case deadlocks and other locking issues in code) perhaps a magnifying glass?
+ exploring and delving into complexity to look at small details
+ locks, but not keys
+ threading? different paths using different locks?
The website http://www.lockexplorer.com has more details should you feel you need it...
It's VERY important to us that the new logo should work well with our other websites (see http://www.serverframework.com, http://www.jetbyte.com and http://www.lenholgate.com) - however, feel free to surprise us (as long as the logo works with the other new sites and suggests a common branding we're happy).
Particularly, we currently feel that the new logo should use the black, red and white colours that are used on the other sites and should be suitable for use on a black banner in a similar way to the http://www.serverframework.com logo is.
We'd like a favicon that uses an element of the web logo.
We'd like to see how the logo could also work in print, headed paper and business cards may be required and so although the initial web logo needs to work on a black background, variations should work on a white background too.
Right now we have it in our heads that the text should likely be in the same font as the other sites, this is "Walkway", but we're not wedded to this too much as long as the logo works and the common branding can be seen.
Although we have a rough idea of what we want we'd like to be surprised and are happy to keep an open mind.
You may find it useful to look at our other design competitions on 99designs (https://99designs.com/logo-design/contests/logo-required-jetbyte-61478, and https://99designs.com/logo-design/c…ork-53674)
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