Primary use will be in color and occasionally in B/W print (letterhead, business cards, brochures, etc.). So design will need to work in b/w as well.
Resolution: needs to be high enough so logo can be enlarged for printing on banners and signs.
Electronic Format: adobie vector or equivalent format that can be easily incorporated into MS office PC programs and given to other graphic designers for use in future publications.
No corporate or dot com looking designs! Hawai`i has its own flavor / style and this is the essence we wish to capture. Here even the Colonel for KFC has a flower lei in its logo. On the other end of the scale PLEASE no tiki-looking-loud -1970’s Hawaii five-0 - tourist looking monstrosities.
Historically our base color is green – for donation, life, & the islands. Secondary (and even tertiary) color we will leave up to you for some creative freedom.
We do have a tag-line: Be someone’s miracle Be an eye donor
If it can be worked in great. Have a better one - even better