Think clean and classic with a little local rustic edge to it.
We would like a version of the logo with and without the tag line (mainstreetmarkets.com)
I want the logo indicate that this market is:
• more luxurious than a supermarket,
• but it still appeal to a local,
The logo needs to indicate organic, local, farm fresh & good quality produce. Appealing to those of an upper class but also local who want to support locals.
THE LOGO SHOULD TELL CUSTOMERS:
I would like customers to know that the food in the market is local and fresh through the imagery of the logo.
I see black and white (because it is cheaper to print) but I love the idea of adding color for vibrance.
We will use the font in the logo through signage around and outside the store, so I'm looking for a font that is clean yet recognizable.
WHERE THE LOGO WILL GO:
Materials where the logo will be shown: bags, store windows, signs, awnings, website and social media, aprons for employees, coffee mugs, cups, bakery bags, stickers, and printed materials.
ABOUT THE AREA | ROCKLAND, MAINE:
The town of Rockland, Maine, where the market is located is a small historic - looking town filled with a rich culture surrounded by art and food, with a strong farm-table following.
It's a small town that sits right on the coast of Maine. Main Street Markets will be in the heart of Main Street.
When I think about Main Street Markets I think fresh local produce (greens, kale, berries, apples), honey and jams, fresh made salads juices and smoothies, milk, bread, meat, wine, beer... all the necessities, but a more local and fresh variety than you would see at your standard grocery store.
I would also prefer Main Street Market, but if something creative strikes and you would like to like to play with Main St Markets I'm open to this as well.
ORIGINAL LOGO NOTES (attached):
I like our original logo, but as I looked to work on marketing materials, there was not enough to make a bold statement. I'd like some imagery to compliment the text, and make it maybe slightly less boring.