The design simply explains everything I wanted to say about my new product, feminine, natural, elegant and has the slogan I believe in. Thanks to the talented designer who was very responsive from the beginning to the end.
How Katsumi-Lingerie started their logo design journey
We are a lingerie reseller now starting our our own brand. The Company is based in Scandinavia but our goal with our new brand is to sell all over Europe.
Tell us a bit about who you are and the people you reach
Our target audience is female who wants to feel sexy but also men buying lingerie as a gift.
We are looking for something exclusive, fresh and also a litte sexy. The logo is to be used mainly on hangtags and textile labels but also on our homepage.
The labels and hangtags will have a black background so please keep this in mind. The labels is often small so the logo need to be easy to read in small format.
If possible we would like 2 or 3 differnt ways to use the logo. Depending on the design skip nr 1 or 2 if you feel the logo works both for the web and small labels.
1. The whole name (Dark Secret) plus something graphic for the homepage and bigger hangtags.
2. Just the name (in the same way as the logo but without any extra graphic) for small textile labels
3. Just the initials (DS) for really small labels.