What do you hope to accomplish with your new identity?
Create iconography and imagery that communicates the essence of our business proposition – our solution provides a lift for everyone that touches it – sales and operational lift for retailers, volume lift for advertisers, experience lift for shoppers.
What type of logo would you like?
Intuitive, professional, memorable
Do you have any colors in mind for your logo?
At least one mock-up using Blue (RGB 0 0 255) and Orange (RGB 255 165 0). We are also open to other color palettes. We would like to see a design that incorporates warmers active colors like red instead of blue/orange
What is your tagline or slogan? [This is not yet final but communicates the essence of LIFT]
Lift your expectations. Lift your business. The lift your business needs.
What is the overall message you are trying to convey to your target audience?
Basket-Smart, Shopper-Centric, Retailer Friendly Suggestive Selling POS Technology for C-Stores
Where will your new logo be used?
On all marketing collateral including business cards, web-site, printed selling materials, digital presentations.
What sets you apart from your competitors?
Affinity-based, suggestive selling scripts, touch-screen for cashier
State a single-minded word or phrase that will appropriately describe your company:
LIFT – That is just what I need for my business!!!