How Spring Fertility started their logo design journey
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LifeRide is an innovative, fully automated, mobile-phone platform designed to save lives of pregnant women and children in rural Africa. The goal of LifeRide is to facilitate rapid, emergency transportation for pregnant mothers with medical complications to bring them from rural health centers to Referral hospitals. The system uses existing telecom networks to facilitate communication from a midwife at a health center to local drivers in the community and to the hospital where they are sending the woman for emergency care. Local drivers will also be paid via "mobile money" sent to their cell phones once the successfully bring a woman to the hospital. The system will also facilitate women getting from their him to the health center.
At its very core, the system provides for simple, efficient communication between rural health centers, community drivers and referrals hospitals, as well as for mobile money reimbursements to the drivers.
Our goal is to reduce maternal and neonatal mortality by improving prompt access to skilled obstetric care.
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For more background info on our project please read below:
Since most maternal deaths and many term still-births are the result of delays in accessing skilled obstetric care, we strengthen and enable existing systems to reduce delays and encourage patients to access skilled care sooner by improved communication over a cellular network and using mobile money reimbursements. Our innovative strategy requires no new infrastructure, just feature-phones, and an automated, interactive voice platform.
Maternal and Neonatal mortality in Africa is one of the highest in the world. One of the issues in rural Africa is that in case of an emergency, when a woman is in need to get to a Hospital immediately , her family can't afford to pay for transportation. In a lot of these cases, the woman and her unborn baby will die either at her home or in a health center.
This program is called: LifeRide because by compensating drivers and providing an automated communication system, we aim to save lives.
Please help us and create the logo that you think captures maternal health and lifesaving technology and innovation for rural africa