He did a wonderful job, start to finish. Creative, responsive, and willing to work through big and small variations to get everything exactly right.
How LynneYoga started their logo design journey
My name is Lynne Gardner. I fell unaware into the practice of yoga at age ten as a means of recovery from a childhood disability. I breathed and soulfully willed my body out of deformity and into the lively vibrant being that I desired. I now bring this transformation to the individual and the world through the practice of LIFE YOGA. I have created a new entity and school of Yoga, and this Logo is for my company which attracts teachers, students, and non yogis alike. It is the mission of LIFE YOGA to bring yogic philosophy, expansion theory, and yoga practice to the world in a way that is applicable to everyday life.....taking the mystique out of the practice, and teaching people how to use their breath, body, and life experience as tools for BEING transformation. LIFE YOGA works from the inside out...from the soul. through the breath and the physical body, through the physical world, and out into collective consciousness. LIFE YOGA offers advanced teacher training, yoga for entrepreneurs, private yoga therapy sessions, and raises money for non profit organizations which benefit and educate disadvantaged children. I passionately believe that transformation of the individual leads to world change....one soul at a time! In one year this logo will be EVERYWHERE!
Tell us a bit about who you are and the people you reach
My target audience is between the ages of 25 and 50.....both male and female, yogis and non yogis. They are educated beings who are learning oriented, and wish to suck all of the juice out of every moment of life. They will be drawn to LIFE YOGA either through physical necessity, a self help desire, or by the stellar reputation of LIFE YOGA teachers. They like GOOD ENERGY, light, and love!
This is what I need......LIFE YOGA, capitalized and somewhat bold with the L of LIFE connecting to the Y of Yoga. The lettering can be flowing, but caps.There needs to be color, preferably bright but not neon behind it expanding from the inside out....center out. It needs to look like the actual logo is alive....feeling of movement, growth. Alive earthy colors are good....red, green, brown, yellow, maybe blue.