Winner

Libertarianism.org needs a new logo

Aaron Powell picked a winning design in their logo design contest. For just $495 they received 164 designs from 41 designers.

Here’s a peek at the client’s brief

Contest title

Title

Libertarianism.org needs a new logo

Subtitle

A resource for students of political philosophy, particularly the philosophy of liberty known as libertarianism.

Background information

Name to incorporate in the logo

Libertarianism.org

Description of the organization and its target audience

A resource for students of political philosophy, particularly the philosophy of liberty known as libertarianism.

Here's the description of libertarianism from the site:

Liberty is a simple idea, but it’s also the linchpin of a complex system of values and practices: justice, prosperity, responsibility, toleration, cooperation, and peace. Many people believe that liberty is the core political value of modern civilization itself, the one that gives substance and form to all the other values of social life. They're called libertarians.

The site will feature essays, introductory videos, lectures, and a database of great thinkers and their works.

Visual style

Preferred logo types

  • An image or shape that is easily recognizable is used to represent your business.

  • An abstract shape or symbol is used to convey the values of your business.

  • Letters/initials from your business name are used to create a logo.

Color preferences

See the attached screenshots for the site's color scheme. But the logo should be designed to work well in different colors depending on the application. And it should work in a single-color application as needed.

Values to communicate

Feminine
Masculine
Young
Mature
Luxury
Economical
Modern
Classic
Playful
Serious
Loud
Quiet
Simple
Complex
Subtle
Obvious

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