How Dennis Carpenter started their logo design journey
MetricTrac is a software as a service company that will be launching a sustainability reporting product that will allow organizations to track and report any sustainability key performance indicator. This includes any of triple bottom line indicators: economic, social, and environmental. Also refered to as people, planet, profit. http://en.wikipedia.org/wiki/Triple_bottom_line
The most discussed sustainability performance indicators are greenhouse gas emissions, carbon, energy, and water.
Our company culture is one you'd expect from a start up. Passionate, enthusiastic, and energetic people who believe in the principles of sustainability. Our image needs to reflect that we are a "green" company offering a unique solution to a challenging problem.
Tell us a bit about who you are and the people you reach
Variously called “Corporate Social Responsibility” (CSR), “sustainability”, and going “green”; what was once a trend has become a permanent business imperative today. Our target market consists of multi national corporations with business that operate globally. They consist of companies in every industry vertical with the highest percentage being Oil and Gas, Energy, Manufacturing, Financial, and Mining companies.
Our target audience are sustainability executives and managers who are directly responsible for collecting and reporting sustainability information.
They have "corporate personalities" with a strong belief in the sustainability principles they promote, and are determined and passionate to get their organizations branded as sustainability leaders.
If you can incorporate some kind of symbol or indicator with the company name that shows MetricTrac measures something---if you can relate it to the earth, being green, etc that would be perfect. Keep the colors green to reflect we are a green company. Try to avoid theme lines unless you have something you think is really unique or helps convey a better message...just a creative logo that pops. We will be using the logo in our product, on our website, business cards, etc.
Use Transparent Background
Logo source files should be in VECTOR SOURCE application format (e.g. Adobe Illustrator)
Font source files for each graphics application must be included in deliverable.
Bitmap Versions - Full Color
.GIF or .PNG Format
Delivered Sizes. Make bitmap versions of the logo that would fit in a box these dimensions:
Color Variations (in vector format). For example, create an Adobe Illustator and Vector .PDF file with the following variants
Full Color/Original (Gradient Okay)
2 Color Variant (No Gradient)
1 Color Variant (No Gradient)
16px X 16px .ICO file
Email Signature Variant
Bitmap version of logo .GIF format
0-1px left margin to be used on email signatures
Approx Max Size = 250x50