Really good work and communication! Pleasure to work with.
How danWZ started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
We are a high-end global tutoring company.
We focus on elevation -- elevation of mind, of spirit, and ultimately of test scores.
We are truly world-class experts at the material that we teach (instructors with perfect scores on standardized tests and 10+ years of teaching experience). We are focused on dramatically improving test scores, chances of admission to university, and cognitive confidence.
What industry do you think your business is most related to?
Dark neutrals: Formality, mystery, exclusivity and luxury.
Purples: Imagination, spirituality, royalty and luxury.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
I want people to look at the logo and think - these people are world class experts, and they are really smart. Is that possible? I hope so! My current logo is basically just Latîtude (note the arrow above the 'i'), and playing with that might be a cool tie-in to the 'elevation' theme.