"LaFleur" means "the flower" in French.
We want a design to have no more than 3 colors (one being black), and we want the design to be easily transformed into a 1-color print version. Our website background is white, and that will be the color we use on business cards as well. We like there to be some graphical element involved, but we do not want it to be the main focus. For example, some photographers may have a camera or an actual flower integrated into the design. We do not want that. It would be preferred to have the graphical elements be integrated into the design/text (an example of one we have always liked is the "H" logo attached, but we do not want that idea copied since we know them....we just included it to show that we liked it).
We like delicate and flowing lines, so the font should probably reflect that.
We want to be able to transform the design down to a simple "stamp" like design that we can use on stickers, etc. (such as LFB with a graphical element). That might be outside of the scope of this project, but I thought I would mention it anyway :-)
We tried to provide as much info as possible. We look forward to seeing what you awesome people come up with!
EDIT: Looks like we DID want a flower in the design. We did not realize we did until we saw one that we like. Perfect example of how the client does not always know what they really want :-)