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How NicoLab started their logo design journey
Lab Board or LabBoard
Lab Board is a startup company in the laboratory management software space. Our product is a software as a service, hosted product, that allows small labs to gain the benefits of expensive lab management software without the high price.
The idea behind the name is that the product is like a dashboard or control centre for a service laboratory, providing a communication port between the customers and the service provider.
Focused on usability and minimal feature sets to address only the needs of our clients and avoid useless clutter.
Tell us a bit about who you are and the people you reach
Targeting technologists, technicians, scientists and laboratory managers in primarily life sciences related fields. These people are not corporate but will appreciate a well thought out design.
Both men and women are targeted - approximate ages 23 - 55
We are looking for a fresh, clean and modern design. The logo will be used on the software product header as well as all other corporate identity pieces.
Be creative - this logo could be literal or abstract.
The logo needs to be professional but not ultra corporate with a friendly feel.
No clip art or stock images please.
The files we will require are:
Primary: Print file format - .ai (CMYK)
Secondary: We would also love a web file format if possible - layered .psd (RGB)
We will ask for the names of any fonts used.
Please ensure any logo submissions will work in both color and black and white.
Please ensure that any logo submissions will represent well in both large and small size.