How KulturPartner started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
(German briefing further down).
kulturkurier is a newsletter software like mailchimp but with the focus on cultural institutions in Germany (Theaters, Opera houses etc). We are b2b, not b2c. The logo is used mainly for the backend, i.e. the website where our clients edit and send their own email newsletters.
The software exists for > 12 years and actually gets a relaunch. we want to underline with a new logo that our software is now technically more advanced .... Modern, reliable and digital are important attributes for the future ci.
What industry do you think your business is most related to?
What colors do you want to see in your design?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Die Zielgruppe /Verwender ist eher +30 Jahre, nicht hipp (Oper statt trash). Ein optisches Element soll das Wort ergänzen.