B[ning] was one of the few designers who really followed our brief and represented the human team at the centre of the balloon team idea.
After presenting several variations on their original design we selected B[ning] as the winner for the simple but effective logo with colour matching text reinforcing the two symbols of balloon and team.
As our business develops I am confident we will work with B[ning] again to obtain variations of this central logo.
How TheHouseofMarketing started their logo design journey
King of Marketing, by The House of Marketing
We will be launching a marketing contest to students and young professionals, called "King of Marketing". This will go on in different stages (1st stage: marketing related multiple choice questionnaire, 2nd stage: writing a paper on a selected topic, 3rd stage (finam): case day) resulting in the best marketing promise of the year, the "King of Marketing". The winner gets a nice prize (and job at The House of Marketing). This game is in cooperation with a leading Belgian newspaper and will get extensive coverage there. The target of the challenge is twofold: 1) put the marketing function in the spotlight and 2) give (would-be) marketers the possibility to measure them against others.
The logo will be used in the newspaper and on its website, on our website, on the game website, on mailings related to the game and possibly on posters in universities announcing the contest.
About The House of Marketing: we are a Belgian consulting company of about 40 people giving Marketing advice and fulffiling temporary roles in marketing, in the wide range of topics that marketing covers. More info can be found on our website: http://www.thehouseofmarketing.be
Special element: this design contest will be used within the challenge as an example of "crowdsourcing" and a question around this will be part of the questionnaire.
Tell us a bit about who you are and the people you reach
The "King of Marketing" challenge is open for (Belgian) Students (marketing or other) and for young professionals with up to 5 years of work experience.
* Seen the target audience and the fact that it is a contest, a game, all the graphics need to be playfull, young, refreshing, funny, collegiate
* There does not need to be a link to the 'corporate image' of The House of Marketing (but it may be)
* The basic need is a logo for "King of Marketing"
* Best to have the possibility to use the logo without the text "King of Marketing" (as well as with the text somehow next, under, in, ... the logo)
* We also require the logo to be able to be used on the top (banner) side of the game web page. Examples to demonstrate this are very welcome
* We will do web-advertisement to announce this challenge. So top banner and site banner designs are also needed