Our primary audience consists of women (95%) who are struggling with infertility. They range from their late 20s to their 50s. They are married, divorced or single by choice. They are gay, straight, conservative, liberal, and off the charts. The one thing that binds them together is the overwhelming desire to have a baby - to overcome infertility however they have to.
Overall, the member base has a higher than average educational background - mostly college grads and higher.
Many of them go into serious debt in order to finance IVF. Their lives are practically on hold while they are undergoing infertility treatments. They feel very isolated and alone, and the community is what keeps them from going insane. IVFConnections is their lifeline - they place they can visit at any time of the day or night to have someone to talk to.
The other 5% of the audience is made up of doctors (specifically OB-GYNs, Reproductive Endocrinologists (the fertility specialists who make the big bucks), embryologists, nurses, sperm banks and pharmaceutical companies.