How Leo + Markus started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
High quality/premium groceries/food
Targeting high-income segment
Should represent freshness, pureness/cleanliness and be very tursworthy (but not too stiff or sterile).
I imagine that applying rather light and/or pastel colors than dark ones could be a good start.
Light colors is also important because they will be applied to cooled food trucks, which use less energy when colored in lighter tones. Plus, the staff operating the trucks will likely also wear uniforms of that color, so that they will need to be in a light color in order to convey the image of a claen and high-quality food provider.
What industry do you think your business is most related to?
As main/background colors: RGB 232/223/206 and 224/238/176
As Font color 74/45/46S
Please use these just as options - happy to explore others, too.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Image 1 is the current draft, which looks "too heavy" for the purpose discribed above. The color of the background goes in the right direction (it is light, does represent cleanliness/freshnesss, etc.), but could also be a light blue or pastel green.
The dark box in the middle may stand for a luxurious image, but does not quite work yet (too heavy, too simplistic?)
Image 2 is an example that we really like - both in terms of colors and in terms of the high-quality, apsirational image that it conveys.
Thank you very much and looking forward to your suggestions.