We are a comfort and home products startup that is going to be selling high quality sleep/comfort products (mattress, pillows etc). Our products will be very high quality in comparison to the competition and will be made available in many cool, unique designs and patterns.
Our target audience includes people (male and female) aged 25-45 with a penchant for down to earth style and a desire for a quality product that will last them a long time rather than something temporary and disposable.
We are a thoroughly "customer-centric" company. We are approachable, youthful, friendly, caring, adventurous, and competent in our area.
**Some of our sleep competitors include:
Casper.com, Leesa.com, Tuft and Needle.com, Keetsa.com, Saatva.com, Yoga Bed.com, The Company Store.com, HIBR.com, Tempurpedic.com
**We are looking to have a distinct, unique style from our competitors. We only reference them to give you an idea of the industry we are targeting.