The ingredients in JaXsmart belong to a class of compounds called nootropics. Nootropics have been reported to have the following effects in relation to brain function: potent short term memory enhancement, increased cerebral vasodilation, improved focus and clarity of thought, and enhanced levels of creativity and ability to learn. Yes - it really works!
I'd obviously like to stray away from the cheesiness associated with attached matrix of "super brain" images. The capital "X" in JaXsmart is not mandatory. If your design looks better another way (i.e. all caps, or JaxSmart, etc), then go for it. If we can get a logo (perhaps with the "superbrain" concept, but I'm flexible and open to radical ideas) that conveys a sense of increased intelligence, unlocked brain power, laser focus, mental performance, intellectual acuity, winning, success, feeling on top of the world, #1.
If you have seen the movie limitless, that is the kind of mental prowess i want to convey in the logo. The attached logos (including my current one) conveys a overtly loud feel. Xcel for example, is too much, but at least i can tell it will affect my brain. What I don't like about it is that I feel like I could purchase it at the counter of my local shady gas station, right next to the other "NRG" pills. JaXsmart is NOT CAFFEINE or coke...you won't be bouncing of the wall; you'll be more insightful, aware, and focused without the jitters. How does it work? it superconnects the left and right brains to enhance mental performance synergistically (where the combined effect of the left and right brain working together far exceeds their individual capabilities combined). The active ingredients in JaXsmart are known to "wake up your brain". If i separate the logo from the text, it still needs to be identifiable separately.
Update (5.10.13): after reviewing preliminary submissions, I'd like to try experimenting some sort of mascot. Consider iconic figures such as the geico gecko, aflac duck, redbull professor, the superbrain above, etc.target audience age group 18 - 35. Thanks!