How campbell mattinson started their logo design journey
jack mattinson's wine label
Jack Mattinson's is a boutique wine brand. There is only one wine in the range, and it is called Jack Mattinson's Deluxe Dry Red. It is a red wine. There is more information about Jack Mattinson in the Target Audience box below.
This logo will sit on the front of a wine bottle, and the background will be white. I want this logo to be in 2 colours - red (PMS 186 or similar) and black.
Because this is a wine bottle, and because bottles curve - and because Jack Mattinson's is a fairly long band name - I suspect that I want the words Jack and Mattinson's to run one atop the other ... rather than horizontally.
Jack Mattinson loved cows, among other things, and ran them on his farm. A cow might be a good aspect of the logo.
The main focus of this logo though is the name: Jack Mattinson's. I want this name to look strong, and probably to be in red. Jack Mattinson was a farmer in the 1940s and 1950s and 1960s and 1970s. Strong.
Tell us a bit about who you are and the people you reach
More on Jack Mattinson's:
"JACK MATTINSON was self-taught from books. He rose to own a corner store in the 1950s but he wanted to grow things, so he moved to the bush and carved a farm out with hand-saws. He built one house in his life; where he & wife Elma lived. There he grew masses of green vegetables, fields of corn & potatoes, ran cows for milk & meat, & swapped hessian bags of potatoes for eggs. He was a great advocate of the cos lettuce, the diesel engine, & of a daily spoonful of molasses. He made his own beer and his own bread, the latter so heavy with wholegrain you could chisel your name in it. He trapped rabbits & ate them. Everywhere he went, he whistled. And every day at lunch he drank a glass of wine and then had a kip on the couch. It was easy to idolise him.
In his later years, he often cried when he said goodbye to you. Now that he’s gone, I’m forever talking of him & his farm, where he grew more things than I could imagine.
JACK MATTINSON’S is a plush blend of Shiraz and Cabernet Sauvignon. What a pleasure it would be to sit at his table and pour Jack a glass, alongside rabbit or anything else, & wait for him to start whistling again.
Logo, in two colours, that I can place onto the front of a white wine label.