How Philmcnamara started their logo design journey
Irish Kite Surfing Association
We are Ireland's Kitesurfers, and we need a new logo. We are about 500 people who go to some of the best beaches in Ireland and kitesurf. We love extreme sports, we love adrenaline, and Ireland is unique in that we have clean beaches, clean water, and lots of wind year round.
for a great example of what we're about, see this 5 minute video from a recent event. http://www.youtube.com/watch?v=dP1xib1wGRA
Tell us a bit about who you are and the people you reach
Our target audience is young, athletic, sports loving out door enthuasists. We also want to appeal to sponsors who want to give us money to promote their brands. In the past, we have gotten sponship from brands such as Red Bull, etc, as it fits their profile - young, extreme sports enthuasists.
We need a logo that is unique, but is also identifiable from a distance. It should be clear from using colours, and also in monocrome. It will go on clothing, on stickers that go on cars, on kiteboards, etc. We want something that will last a few years, and will be as good or better than other extreme sports logos.
It must contain a graphical image that shows kitesurfing, and there must be the words IKSA or Irish Kite Surfing Association. The words can be created apart from the logo. Have a google for IKSA on the web, and you should find a few old logos that have been done for us over the years.