Invictus Strategies, LLC "Precision, Excellence, Reliability."
Target Audience: 1) Defense/US Intelligence Community; 2) US Investment Banking Community 3) US Philanthropic/Charitable Giving Communitues
Target Audience Values/Characteristics: Honor, Patriotism, Duty, Service, Maturity, Responsibility, Character, Enthusiasm, Perseverance, Adventure
Artistic Vision: The logo needs to assert a calming strength on the viewer while drawing the viewer into the the image to examine the logo further. The appearance of symmetry and precision matter for this logo's design. However, the use of a shield and modeling the logo similar to that of a family crest are intended to engender thoughts of responsibility, wealth and maturity. These traits are equally as important. The checkered shield represents strategy while the ink-feather pens symmetrically placed behind the shield have special operations spears extending from their tips. The combination is to imply the strength gained when pen and sword are combined. The incorporation of the special operations/National Clandestine Service spear into the logo's design is a necessity.