How Andrew Macdonald started their logo design journey
Red JEM Holdings Corp.
My name is Andrew Macdonald. I am a former management consultant of four years, with significant experience in finance, manufacturing and consumer goods, as well as private equity diligence. I launched my company in the past few weeks, as an investment and holding company conducting multiple businesses. The primary activities of the company are: seeking businesses for purchase, conducting due diligence, and ultimately assuming an operational role in the acquired co. Additionally, our company will engage in business consulting and advisory services. I am a young entrepreneur, excited about the prospects of my company. I need a corporate logo that reflects this youthful and vibrant culture.
Tell us a bit about who you are and the people you reach
The primary audience for this logo will be business brokers, accountants, commercial bankers, and business owners, who will be primary contacts used by Red JEM in our pursuit of acquisition activities. Additionally, the logo will be seen by perspective clients of the consulting and business advisory services. Given the highly professional nature of these stakeholders, it is very important that the logo balance excitement and vibrance with professionalism and prestige. Think bank logos with a little flare.
We are creating a company idendity here, and I am excited to see what your creative minds can produce. Currently, we have started the acquisition search and have multiple advisory services clients, so it's of paramount importance to Red JEM to complete our logo design.
Given the company name, the logo text should include red. I also like grey, so incorporating this could work, though this isn't a requirement. Additionally, including some sort of gem/jewel in the logo would be ideal (JEM is a play on gem). A diamond or something like that would be good. I am open to creative concepts, and do not have anything too specific in mind, so please feel free to use your imagination. I would like to see some versions with the final designation "Corp." in it and somewithout (e.g. some logos could just says "Red JEM Holdings" and some could say "Red JEM Holdings Corp."
I look forward to reviewing your designs. I realize I have not been overly specific here, so please feel free to reach out to me with any questions at email@example.com