The Logo – A recognisable Image/Symbol that once seen, represents the following:
- Trusted, Successful and Driven Company
- Clean, Fresh and Modern Image (corporate branding)
- Confident, Strong and Attractive Financial Returns
- ‘Gen Y’ Funk with a touch of Entrepreneur thrown in
The Logo will mainly be displayed on presentation material (PowerPoint Slides, Business Cards, Website, etc) however I’d also like to have the ability to make up some shirts. I don’t want the ‘embroidery’ to limit your logo designs tho – so please keep this as an after thought (maybe have a simple second flat image that could be used for t-shirts should this be required).
Ideally I need a Trusted, Clean, Modern, Fresh design that gives confidence to the Investor to buy into or use my company. I don’t want a typical ‘Box House with Triangle Roof’ as the Logo, however the idea of ‘Building/Construction’ is ok. I don’t want a Dollar sign symbol, however as a suggestion a ‘Gen-Y’ stylised ‘i’ inside an @ symbol may also work.
I don’t want to limit your creativity tho, so please don’t limit your designs to the 2 options mentioned above – Go Nutz, Get Creative and Impress Me !!
As for Colours - Blue, Grey, White, Black, Yellow, Green, Orange...but I don’t need all of these, they are just some options to start working with.
Investive needs to appeal to people or other businesses with Money. In this industry, confidence and quality go a long way – first impressions count and the Logo needs to grab their attention from the moment they see it.
I see this as a process of Evolution, I will post detailed comments regarding tweaks and improvement to the designs that strike a chord with me, so feedback is guaranteed to help develop the final product.
PLEASE NOTE: I have added additional comments for this brief in the comments section of the project, please also read through these - thanks.