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How Jbrowne started their logo design journey
I am the founder and president of Vietnomics llc, a network of professionals in the US and Vietnam that builds bridges between American and Vietnamese consumers, businesses and investors. Our vision is to help Vietnam grow from what was recently one of the world's poorest countries into a prosperous and balanced economy by connecting its entrepreneurial people with American investors and technology.
Our specialty coffee is an element of that vision. We will introduce Americans to coffee grown by an extended family near the City of Dalat, a resort in Vietnam's Central Highlands. In the process, our hope is that Vietnam will continually refine and improve its coffee-growing techniques with the goal of providing the best coffee in the world -- just as it hopes to be a future world leader in technology and finance.
Tell us a bit about who you are and the people you reach
Discriminating American coffee drinkers who would like to enjoy the Pacific sunrise -- especially Americans who travel to or who have connections in Southeast Asia and Vietnamese (and other Asian) Americans.
We are looking for a logo that reflects this new, unique brand of coffee that will include beans from Vietnam and other Asian growers. We would like the logo to reflect the landscape of the growing area, which is mountainous, and the distinct architecture of Buddhist temples (see photos below).
Our brand chatter is: Temple Hills Coffee: Blended specialty roasts from select Pacific Rim nations and the highlands of Vietnam where nurturing conditions, family farms, and Buddhist temples converge in a harmony of body, mind, spirit, and land to produce some of nature’s finest beans.
We also will need the logo incorporated in a design for a label for two blends of Temple Hills Coffee -- Pacific Sunrise and Viet Arabica.