elFormosan got their new logo design by running a design contest:
YOUR interpretation of our vision! starting with a memorable/timeless logo!
Check out elFormosan's Logo design contest…
Food & Drink
To us, "kindness" is a way of life and lifestyle choice. A major part of our life is our diet of which the plant based diet revolution is underway. It is our goal to contribute to this massive movement via plant-based food products with ingredients sourced locally in Thailand. Initially ideas includes instant rice congee/porridge, 3-1 functional soy latte sachets, jack fruit sausages, soy chicken nuggets, jackfruit thai curry retort pouch products. In the future we will be exploring more plant-based protein derived products such as plant based milk and egg alternatives etc. The target audience ideally are the entire human race! however commercially it would be from 15-45 yrs old, leaning towards females (for now), who are animal cruelty, environmentally and health conscious. Specifically, we believe female Gen X would be our prime targets as they are the generation with elderly above to care for and children below to look after.
This is a new Brand, although 22 years in the making. Kindness starts with food products similar to Beyond Meat, Impossible Foods, Omnimeat and so on, we would hope 'kindness' can be more than just a brand, but also a principle of life and a lifestyle choice that the masses can resonate to. One of our initial idea was a wordmark logo so the focus is more on the shape and the flow of the logo which forms its identity. With the 'i' in KiNDNESS either as a slightly shorter cap or a lowercase. The thinking behind this is that kindness can be initiated by putting others first, therefore a less pronounced 'I' or a way to differentiate 'I' These are only my own idea so I am here to explore all the great minds out there so all ideas are welcomed! Finally, not sure if this is the way to put it but the final logo should have a commercial feel? We are not certain a boutique/artisan feel is suitable as we would like the brand to convey a message; and to have a global appeal.
Every design category has flexible pricing for all budgets. Logo design starts at $299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
elFormosan collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Dorija pretty much had the right idea on the first submission, and stuck to it throughout. Gave constructive advice and always very responsive while giving more than what was required. Great experience overall!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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