Spurtle is an artisan organic oat based restaurant that is based in southern California. A “spurtle” is a Scottish kitchen tool, dating from at least the fifteenth century. It was originally a flat, wooden, spatula-like utensil, used for flipping oatcakes on a hot girdle the Scottish equivalent to a griddle. Spurtle is now better known as a stick for stirring porridge. The implementation that we are most interested in is that the latter, “a stick for stirring porridge”.
We serve artisan organic oatmeal with organic fruits, nuts and seeds.
We want a logo that represents positive energy, athleticism, health, and simplicity. We also want a logo that can carry our business, be easily recognizable and that can draw intrigue. We would like a word logo with an image either integrated into the word or accompanying it such that the image can stand-alone and represent the brand as well.
Our target audience is 70 percent female / 30 percent male, young health conscious business professionals and athletes (recreational and enthusiast) between the ages of 20-40.
Ideal first impressions, think: Oooou, Yum, and Fun
Preferably 3 colors or less.