This design met the brief very well and conveyed the modern look we were seeking. The designer provided a number of variations to help us to decide on the final logo and responded quickly to requests for amendments.
How groups g started their logo design journey
Who are you known as?
Inside Out Tours
Tell us a bit about who you are and the people you reach
We are tour operator that provides guests off the beaten path hidden history tours across all five boroughs in NYC. We explore rich food, history, architecture, and culture of these communities. We are also a social enterprise giving back to local communities. We believe that tourism, when planned with respect and sensitivity, can be a part of the empowerment of a community and the preservations of its cultural traditions and historical sights.
What industry do you think your business is most related to?
Blues: Knowledge, trust, calm and honesty.
Reds: Energy, action, passion and love.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
We have more of a concept than a slogan. We would like the logo to be "Inside Out Tours", but with the "O" as a magnifying glass with the NYC skyline and Statue of liberty inside of it. We would like creativity and quality in this concept with three variations of the logo: horizontal, vertical, and just the insignia. Also, in different color schemes: Red and Blue, Black and White; and one single color. We want to make it's applicable across all our media. We also want someone who can apply their own level of creativity to our concept. We provided a pretty rough draft.