Innovative Weight Management Program for Children and Teens

Kids Weight Wise

We are two registered dietitians specializing in nutrition counseling for children and teens; toddlers through young adults. We have a passion for treating overweight children because of the current obesity epidemic our country is experiencing. As mothers, it saddens us to see so many children with weight problems as well as parents who don't know how to feed their children properly. Our ultimate goal would be the prevention of obesity in children by educating young parents about the importance of good nutrition and healthy habits before it becomes problematic. We are both college educated (University of Maryland and Cornell University) with advanced degrees (MS in Nutrition and Dietetic Internship) and have been working in the field of nutrition for over 20 years. We are both registered dietitians and licensed nutritionists in the state of Florida. Our practice is located in Palm Beach County and we are affiliated with several weight loss camps for children. We provide private consultations for our children and their parents, reviewing their nutrition intakes, medical histories and exercise patterns. Our goal is to make gradual, lifestyle changes with our client's input and family support.

We are targeting the parents , physicians, schools, camps, fitness professionals/gyms, day care centers and other health care professionals (psychologists, etc). We would like to make our services known to families experiencing feeding problems (overweight, picky eaters, etc.) with their children or themselves. Potential markets would include the YMCA, after school programs, PTAs, mommy and me groups.
There are no other pediatric dietitians in our area marketing a program to these clients. Our competition would be other dietitians in our area.

We are envisioning using our name, Kids Weight Wise in a creative manner to catch the attention of parents, physicians and others as listed above. We require the initials KWW be used in the logo, as well as a creative way to spell out Kids Weight Wise. We like a clean, modern design, something youthful and contemporary. Appealing to the parent but professional. Something new and catchy that will help us in marketing our new business. Specialized nutrition consultations for children is an idea whose time has come, and we want to be on the forefront of this venture. We want to be THE experts! We are counting on finding a designer that will visualize our goals and put it to paper!