Always communicative and on top of projects, and I intend to use this designer again and again!
- Cheryl Boyd
How RipRowan started their logo design journey
Avail Design Group
We're a new business that helps people respond more effectively to rapid change and complex challenges. We help our clients address real-world challenges by developing capabilities that provide sustainable benefits for individuals, companies and communities. Our tagline is “Frameworks for Progress in a Complex World”.
For example, our current efforts are helping clients get jobs and hire better people while better utilizing public resources; we’re helping parents build their kids’ future successes by improving their awareness, adaptability and resilience; and we’re helping companies become more environmentally sustainable while at the same time becoming more competitive and more profitable.
Our efforts focus in three areas: training/curriculum development, organizational consulting and network/partnership development. Through our services and connections, we deliver vital strategies that empower motivated and engaged individuals to become more skilled and better able to change the world…one meaningful step at a time.
The type of imagery we are seeking to communicate also relates to definitions of avail…use to one's advantage; "He availed himself of the available resources"; to be of use or value to; profit; advantage; to be of use; have force or efficacy; serve; help; to be of value or profit. Also organic/growth oriented imagery might be of interest in the design.
Tell us a bit about who you are and the people you reach
The target audience for our company’s services is a wide range of people and organizations. We deliver programs that people purchase retail for themselves and their families. Our services are also purchased directly by companies, government agencies and non-profits. So we want a mark that is distinctive and classic while at the same time we want to be perceived as professional, fun, unique and innovative. We need a logo that will have broad appeal and communicate an innovative, dynamic and at the same time a proven/trustworthy organizational image.
o Logo with the name incorporated
o We require all ownership rights and copyrights
o We want your best new designs, something innovative yet simple.
o Though the winning design may have two colors, we would like a mark that can be reproduced in a single color and still remain distinctive.
o Please avoid images that look cartoony, mom/pop and any stock clip art
o Deliverables in Adobe Illustrator (AI) vector file
A sampling of images we thought might be good inspiration is attached for very general reference. Do not hesitate to ask questions, we’ll answer fast. These requirements are just ideas, if you want to change anything, please do. Thanks!