Prescription Youth Skinlabs is a new skincare brand with products created using the latest advancements in skincare technology. Prescription Youth currently offers an exclusive 4-step system – that gives customers access to the expert technology usually only available from dermatologists and plastic surgeons. Using medical-grade ingredients, Prescription Youth gives its customers younger, more radiant-looking skin, but in the convenience of their own home.
Prescription Youth promise: Get the inside secret today to younger, better looking skin with Prescription Youth!
Prescription Youth provides / promises the following:
Cutting edge technology
Clean, simple, effective anti-aging skincare
Especially targeted for women (and men) 35+ (but works for customers of all ages)
Brings the doctor home!
The brand currently consists of 4 skus, but will be relaunched/expanded with updated/additional products in 4Q17/1Q18.
The "promise" and key aspects that Prescription Youth needs to communicate are of a serious, effective skincare line, elegant & prestige-based, that is simple but highly effective. It needs to connote that using it, will not just make you look younger, but feel younger.
We would like to explore other icons than the current moisture drop- something that could be more easily interpreted to be about youth & looking better & younger.
The logo should be modern, communicating its scientific/clinical origin, its authority, simplicity, youthfulness combined with seriousness. It should be open to being both feminine and masculine – that is, to be interpreted to being both appropriate for women and men.
Primary Target Audience:
Primarily women, ages 30/35+, who want to look healthy, young and vibrant. Women who want the most cutting-edge, scientifically-created skincare products – who ultimately want something that works. They are more concerned with results than the status of using a certain brand or product. They tend to use other department store, specialty brands, but value a great deal and pride themselves of not overpaying for great products. Willing to try something new. Always looking for something better. They appreciate the simplicity of a line with a 1-2-3 step process and not having to think too much about what to do.
Who are they NOT? Crunchy, organic, afraid of science, penny-pinchers.
Secondary Target Audience
Men ages 35+, concerned with lines/wrinkles and who would like to look and feel younger.
BRAND PERSONALITY | what characteristics define the brand?
Clean, Cutting-Edge, Modern, Precision, Revolutionary, Simple, Scientific, Youthful
What feelings do you want your brand to evoke?
Trust, Security, Feeling young & vibrant; Confidence