Completed contest

Innovative logo for web app

eknow needed a new logo design and created a contest on 99designs.

A winner was selected from 435 designs submitted by 132 freelance designers.

435
entries
132
designers
1
winner

One of the designers who made it happen

Winner - GAPTricks™
Excellent work! Very responsive to ideas and quick to make changes. I will use GAPTricks again in the future.
- Erion Shehaj

How eknow started their logo design journey

Company name

eknow

Overview

eknow is a searchable library of your competitors digital marketing communications. I.E. You can see what creatives your competitors have used and use that information to change your digital marketing messages.

eknow is sold as a subscription service similar to online apps like Basecamp. It's a relatively modest price of $99 per month, therefore the design should reflect this as I don’t want it to be too corporate.

Tell us a bit about who you are and the people you reach

My target audience is digital marketing managers – these people tend to be a bit cooler than traditional marketing people. They all have iPhones and use all the latest web technologies to run their lives – it would be great to tap into this and get the aesthetics to match what people would expect a leading web app’s logo to look like.

Requirements

I want a logo that is similar to typical online, web 2.0 apps (http://maxbmx.net/wp-content/upload…fweb20.jpg). It needs to be:

- Simple
- Work on white or colored background
- Fun, vibrant without being childish yet still looking like a professional business you would want to work with
- Free of any cliché’s like envelopes, @ symbols or mouse pointers
- I don’t like logos which have a reflection

Ideally I would want an icon followed by the word eknow so both can be used independently and be recognised.

I may put a tagline under the logo.

Colours – You may use anything you like as long as the logo still matches the brief.

Logos I like (but please don’t copy):

Basecamp
http://marketingplaybook.com/baseca…medium.gif

Standpoint
http://www.logosauce.com/images/log…1224501248

Technorati
http://www.decetutorial.net/wp-cont…-logo1.jpg

Newsgator
http://www.thewwwblog.com/images/n/…r-logo.png

Custom package

$204

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Deliverables

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