Slate Blue - Authoritative
Light Blue - Innovative
Gray - Stable and Consistent
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
We are a company rebranding from an old-school provider of insurance products to a large, start-up-minded, and innovative insurance carrier. Our products provide security for our members, innovative and easy-to-use tools and services. We want our logo to portray this sense of security and the freshness and user-experience focus on everything we do. I am ok with the use of the "W" shape/logomark but PLEASE DO NOT submit a basic "W" that could be applied to any company. Thank you!