Our logo should represent our focus on disruptive innovation in the toll industry. We will introduce cutting edge software technology that the industry leaders have not been able to implement yet.
Thanks and welcome to all the talented designers who have joined our contest! We are excited about our new business and appreciate all of you participating.
There are already some interesting designs and themes we like, as well as a few things we have decided do not work well.
First, we typically don't give 4 or 5 stars in the initial qualifying round. We like to save those for finalists. Also, as the quality of the entries improves over the next few days, we may go back and change some of our earlier ratings to reflect our current opinion.
One theme to avoid is and icon with the T before the D. That seems to make sense graphically, but reading it as TD doesn't make sense as an abbreviation for DigiToll.
We like the idea of incorporating something to do with a road or highway into the design. Our customers build and manage large highway systems in the US and charge tolls to drivers using them.
It might be interesting to also include some subtle digital theme. Perhaps ones and zeroes or a visual representation of bits. I'm not sure if that's possible, but it might make for a good variation.
Since this contest is open, there is always a chance that a great design will be copied and used by others. If this happens to a design we like, we plan to include the designer with the original idea as a finalist to make sure they are rewarded for their contribution.
Thanks again and good luck!